Most people we speak to have a love hate relationship with Google. One thing for certain is Google has 88.87% of the UK search engine market and has a major impact on all our businesses. Their communications are not as good as their search engine and much of their data is withheld, leaving marketing professionals to debate and test what works and the impact on Google rankings.
There are some facts which are not disputed, such as Google emulating Amazon, ebay and Trip Advisor to show reviews, which displays your reputation online. Google has been collecting reviews for 3 years from directories, social and other sites, which the majority of people have not heard of.
Why are reviews important:-
Google Star ratings are now showing in Organic search, Google Maps listing and paid AdWords, when you have got enough reviews. If you are not monitoring your reviews, when your Star Rating is displayed it may not be what you expect.
We can show you how to take greater control of your reputation and we are running three webinars on 15th, 17th and 18th December so join us on the one which best suits your schedule. They are live webinar on the same subject so you only need to join one, however the content will vary depending on the Q&A sessions. To securte your place please register here
If you are unable to attend, please register here and I will send links to the replays.
I am an experienced business analyst and digital marketing visionary, and co-author of 14 digital marketing guides. I have worked with top Blue Chip companies as well as smaller businesses in the…
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